This is what I did after my stick-on tape measures either got sun faded, ripped, or eventually had to come off. This is a 32" bump board that I attached velcro to and affixed two wooden blocks with the other velcro attached to it on my fish cooler. This way once I put this bump board on the cooler, it stays there the whole trip & does not come off. You can lift the cooler lid easily and it does not come off. For storage, I added velcro underneath my gunwale. I went with heavier duty velco to ensure it does not come off in choppy conditions and so far, even in some nasty stuff, it stays there.